top of page
Вай Сум Сиу
Marketing-Oriented Entrepreneurial Self Efficacy, Self-Construal and Entrepreneurial Intention in a Collectivist Economy. In C. L. Campbell, (Ed.) The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World (p. 353). Springer. Lo, Eric S. C., Siu, W., Lin, T., Fang, W.
More than Manga, Anime, and Games (MAG): A Preliminary Study of Japan’s Influences on Stylistic Innovation of Taiwanese Small Shoe Manufacturers. In Ono, A., Kikumori, M. and Takeuchi, R. (eds.) Emerging Trends in Asian Markets (pp. 75-96). Tokyo: Japan Society for Marketing Distribution. Wai-sum Siu, Ting-ling Lin. 2015
Cultural Contingency in the Cognitive Model of Entrepreneurial Intention, Entrepreneurship Theory and Practice, 37(2), 147–173. Wai-sum Siu, Eric S. C. Lo. 2013
Network Strategies of Small Chinese High-Technology Firms: A Qualitative Study, Journal of Product Innovation Management, 25, 79–102. Wai-sum Siu and Qiong Bao.
Yuan and Marketing: The perception of Chinese Owner-managers, Journal of World Business, 43(4), 449-462.
An Institutional Analysis of New Product Development Practices of Small and Medium Enterprises (SMEs) in China, Hong Kong and Taiwan, Industrial Marketing Management, 35, 323-335. Wai-sum Siu, Tingling Lin, Wenchang Fang and Zhi-chao Liu.
“Stylistic Innovation and Marketing Performance: The Entrepreneurial Cognitive Complexity of Small Arts and Crafts Firms in B2C and B2B Markets” 2017 Global Fashion Management Conference, Vienna. Austria, 6-8 July 2017. Ting-ling Lin and Wai-sum Siu
“More than Manga, Anime, and Games (MAG): Japan’s Influences on Stylistic Innovation of Taiwanese Small Shoe Manufacturers,” The Academy of Marketing Conference 2016 - Radical Marketing, Newcastle Business School at Northumbria University, Newcastle, the UK, July 4 -7, 2016. Wai-sum Siu, Ting-ling Lin and Mei-Chen Hsieh, 2016
“More than Manga, Anime, and Games (MAG): A Preliminary Study of Japan’s Influences on Stylistic Innovation of Taiwanese Small Shoe Manufacturers,” The 2015 International Conference of Asian Marketing Associations, Tokyo, October 30 - November 1, 2015. Wai-sum Siu and Ting-ling Lin
“Cognitive Complexity, Stylistic Innovation and Performance: A Preliminary Study of Small Taiwanese Design firms,” The Academy of Marketing 2015 Conference - The Magic in Marketing at University of Limerick, Ireland, 7-9 July 2015. Wai-sum Siu, Ting-ling Lin and Mei-Chen Hsieh, 2015
bottom of page